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Dealership lots that are in prime locations to increase traffic always do better than other less attractive locations because much of sales depend upon exposure to volume potential customers. The more potential customers, the more likely you are going to sell that vehicle and closer to the price desired. So how can a dealership increase their potential customer base without relocation or expensive advertisement?
Online car auctions are no longer a new niche in the automotive industry and eBay Motors is by far the leader in online car sales with more traffic and sales than AutoTrader, MSN, and Cars.com combined! With over 60 million unique visitors a month, sales of nearly 500,000 vehicles and over $24 billion in total sales in 2004, eBay Motors has become the king of online auctions. Listings typically generate an average of 8 unique bidders and over 1000 page views per vehicle. In addition, roughly half of all minutes spent online at any automotive web site are spent at eBay Motors. Now, automotive dealers can increase their regional customer base to over 60 million registered users nationally and internationally in a matter of minutes to move collector/specialty vehicles, high demand vehicles and cars that have been stagnant on the lot that are priced to sell. Surprisingly, three-quarters of all car sales on eBay involve out-of-state transactions. This is an audience that without online tactics is never tapped.
Traditional classified advertisements are limited to a small amount of text and even local photo publications limit you to a single photo. This is fine with new vehicles, but today’s used car buyers demand detailed information, vehicle history and most of all enough photos to properly “visually inspect” the car prior to bidding. Selection of desired vehicles are significantly greater online than traditional newspapers and auto publications so potential buyers are embracing the online model for their shopping needs. Unlike other online auction models, eBay Motors goes a step further, doing something most Internet companies gave up on years ago. Most sites just advertise used cars or refer the potential customer to the dealer. Car buyers on eBay actually commit to buying vehicles on the Internet. EBay Motors gives potential customers and dealers purchase security through posted customer/dealer feedback ratings prior to bidding and customers are legally bound to purchase the vehicle through eBay Motor’s agreements and typically include free buyer purchase insurance that protects the buyer from misrepresentation or lack of delivery.
But to assure maximum success, potential buyers need to fully understand the features, history and most importantly the flaws of their possible purchase. They also need to feel assured that they are buying the vehicle from a successful, safe dealership so detailed professional presentation of your vehicle and information is paramount to instill buyer confidence. Enter PrimoGaleria, one of the leading solutions for gallery creation and eBay integrated automotive modules. For a modest $99.00 per month, dealerships can have a managed hosted in a state of the art Internet Data Center application that provides customizable home page, off site photo storage and unlimited Flash-based gallery complete with eBay integration. Add to that free custom banners, eBay and inventory reporting, and industry specific template description builders for fast detailed information on your vehicle and your listing makes that professional impression you are looking for. There are no set-up fees, no commitments and friendly technical support is just a click away.
So take your dealership to the next level and introduce your offerings to millions more potential customers and reap the benefits of the 21st century. For more information, take a look at the wide range of PrimoGaleria Solutions for more information. |
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*eBay statistics and other information courtesy of Wall Street Journal Online. PrimoGaleria,
WSJ and eBay are registered trademarks. |
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